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 Description Coursework instruction Framework: Three components 1. Issue identification a. What is ( or are) the key issue(s) facing the company? b. Why this is important? c. How does this issue come about? 2. Situation analysis: a. External environment: economy, institutions, industry context, etc b. Internal analysis: goals of the company, capabilities, organizational cultures, or structure 3. Strategy formulation: a. What is the strategy that you propose to the company? b. What are the implementation steps? Tips: Ideally, apply the framework, knowledge, theory from class to the analysis Support your judgements with sound and relevant arguments and evidences

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