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Assignment 2: Business Plan Breakdown 2—The Marketing Plan
This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

Explain how the marketing plan targets the market segment.
Provide a positioning statement for your project.
Define the products and services you will offer.
Develop and detail a pricing strategy you will use.
Describe the promotion plan you will implement.
Identify the target locations with an assessment of their viability.
Submission Details:

By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
This assignment is worth 100 points and will be graded according to the following rubric.

Assignment 3 Grading Criteria
Maximum Points
Explain how the marketing plan targets the market segment.
16
Provide a positioning statement for your venture.
16
Define the products or services to be offered.
12
Develop and detail a pricing strategy to be used.
16
Describe the promotion plan to be implemented.
16
Define locations that will become targets, with an assessment of their viability.
12
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
12
Total:
100
Due Date
Oct 24, 2018 11:59 PM
Hide Rubrics
Rubric Name: MS6900_M2A2_Grading_Rubric
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Criteria
Maximum Points
GR1 Explain how the marketing plan targets the market segment.
16 points
/ 16
GR2 Provide a positioning statement for your venture.
16 points
/ 16
GR3 Define the products or services to be offered.
12 points
/ 12
GR4 Develop and detail a pricing strategy to be used.
16 points
/ 16
GR5 Describe the promotion plan to be implemented.
16 points
/ 16
GR6 Define locations that will become targets, with an assessment of their viability.
12 points
/ 12
GR7 Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
12 points
/ 12
Total
— / 100
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