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Identify a health promotion project or initiative. It may be documented in literature or active in your community. May adopt a Health Promotion, Health Education, Community Development, Social Marketing or Media Advocacy approach.
1. Briefly describe the initiative
• objectives
• why the project was initiated
• the target group

2. Analyze the strategies used in the initiative, including strengths and limitations
3. Comment on how the project was/could be evaluated.
*Precede/Proceed Model can be invaluable guide to what must be considered here, to provide a basis from which your initiative can be measured.
Evaluate how objectives are articulated and how they relate to the impact evaluation.

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