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Suppose the manufacturer of Advil, a common headache remedy, recently developed a new formulation of the drug that is claimed to be more effective. To evaluate the new drug, a sample of 270 current users is asked to try it. After a one-month trial, 251 indicated the new drug was more effective in relieving a headache. At the same time a sample of 390 current Advil users is given the current drug but told it is the new formulation. From this group, 352 said it was an improvement.

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