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The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient. As one staff member explained “People don’t come oto the hospital alone”.

Once you have read the vignette, visit the Mayo site at Review this site to see the types of services offered.

Then choose another hospital (local or otherwise) and compare its services offered to those offered by the Mayo Clinic. You might review the hospital’s mission statement, beliefs and patient right policies, if available.

Write a one page report, comparing your chosen hospital to the Mayo Clinic. Do you think your hospital is as focused on service as the Mayo Clinic? Your report should discuss the similarities and differences of the two hospitals and give your opinion as to whether the hospitals focus is as it should be.

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